Internet has become the best way of getting quick information. Now people do search for things they want to know, they want to buy. That means every product needs a clear quality clearance, proper justification before they become a master product even though it is from a very good brand. Just take for an example, a well reputed mobile company launched a new mobile, but now we have a habit of searching for the review of that particular mobile before we decide to buy it. You may think why I am writing these when the topic of this article is about the importance of Article Marketing. There is importance of saying it just to let you know that now a day people look for review of all the products before they buy. Here comes the importance of writing newsletter and good review of the product.

• How you will do Article marketing?

1) Write article and submit to various articles directories.
2) Write blog and submit it to various blog directories.
3) Write Newsletter and send them as many places as possible.
4) Write Press Release and publish in good Press Release sites and directories.

• Benefits of Article Marketing:

1) Get link from good article, blog, press release sites and directories which will help your SEO.
2) Get the most important targeted traffic to your website.

So try to write well composed and well written articles to move your online business in a new dimension.

Contact us to promote your business through the new ideas of article marketing.

Twitter has started rolling the List feature. This will allow users to manage their followers in a smart way. One can Create Lists, Add Followers in the Lists, Make the lists Public OR Private etc. etc. Add Followers to a List function is not available yet.

Here are some snaps:

Users can Edit/Delete existing Lists. Public Lists created by a user can be viewed at:
http://twitter.com/username/listname; one can follow Public Lists created by others. Here is such a List created by Twitter Team:

http://twitter.com/twitter/team

Twitter List is not yet available to all; this feature will make Twitter more usable. Let’s see when it goes live for all.

When you log in to orkut to check the scrapbook and reply to your friends suddenly ‘Orkut Promote’ ad may show up on the upper right corner of your orkut home.

‘Orkut Promote’ lets you Promote Text, Photos and Videos across the network. Log in to Orkut and then Click on the ‘promote‘ link in the left column.

You will find 2 tabs – ‘create a promotion’ and ‘my promotions’.

‘Create a promotion’ lets you create your promotion using an easy editor.

It shows Preview as you make changes.

‘My promotion’ lets you evaluate the performance of you promotions. Here are the snaps.

Once promotions are created, you can stop it, delete it but cannot modify it. Moreover, once you stop a promotion – it enters into the ‘disabled’ state forever, there is no way to activate it again. Hope more features will be added to Orkut Promotion soon.

Want to know more about Orkut Promotion? Try it OR learn it from Google.

“It’s a bird…it’s a plane…it’s iGoogle comics theme” – that’s how Google announces the launch of Comics Themes on Official Google Blog. Basically it’s the Google approach to celebrate Comic-con’s 40th anniversary.

Get ready to make your iGoogle homepage colorful and lively. Add comics themes; let your favorite comic’s characters accompany you on the web.

Suddenly it appeared as if the site has been hacked. The old colourful and full-of-elements webpage has got a compact, search engine look now.

The ‘less is more’ touch makes it more like a search engine. Page Title also seems to have been modified – really really long page title that cannot be accommodated by firefox and the brand name is pushed out of the range of the title bar.

This looks odd – since the portal has got a trendy look (read “Google-look”), the title should not be so long; “Rediff.com – Indian Search Engine” could leave a better impact.

News, Movies, Cricket, Money, Rediffmail, My Page, iShare and Shopping – these sections are displayed on the home page along with a link to other services. Some news headlines and related videos are also displayed on the right side of the page. The main search box remains at the top.

Previously, links to Rediff matchmaker, Rediff blogs used to be displayed on the home page. They may decide to highlight these services on homepage periodically. Let’s wait and see what else Rediff has under its sleeves.

Did you know that a Google search has a direct impact on earth’s environment? Physicists are saying so. An article published by CarbonOffsetDaily.com reveals that two Google searches performed from a desktop are equivalent to boiling a kettle of water! 

According to Alex Wissner-Gross, Harvard University Physicist, one Google search produces 7gram of Carbon dioxide and millions of people use Google without knowing the fact. But even if they come to know the fact, will they stop using Google? That’s not possible; and if they do, global economy will be in danger. 

But why environmentalists are behind Google? All web searches are likely to generate CO2 then why Google is being blamed only? Because the way it operates. 

First, Google data centers involve huge deal of power. Secondly, to provide finest search result in minimum time, Google search engine sends queries to multiple servers and returns the result from the center that processes the query in shortest time. 

However, it cannot be said, that other search engines do not have any impact on environment. The truth is when you switch on your PC, browse internet, visit web pages that contain images, animation, videos and graphics, send emails, chat and write blogs – you contribute to global warming. 

Hence, blaming Google is not the solution. Data centers, where 24×7 power supply is mandatory, must be equipped with alternative energy all over the world. 

And Google has started working on this front. Google is committed to reduce its impact on earth’s environment. Visit Going Green at Google to know more about this. 

Moreover, in response to Alex Wissner-Gross, Google had published a blog post describing the power consumption of a Google search in a realistic and authentic manner. According to this calculation, one Google search produces 0.2gram of CO2. This calculation seems so authentic that Alex had to reconsider his calculation. Learn more about the debate on Official Google Blog. 

Whatever is the correct figure, we need to be more cautious about our internet usage. Can we still use it for fun? What do you think?

Bigadda.com is an Indian Youth Networking Site. But it is different from others.

Bigadda is all set to target the internet savvy generation of India. The generation that has just entered professional sphere or still in college, university and school is very much familiar with internet, unlike their predecessors.

This generation is very much likely to access internet on mobile phone. And that’s why Bigadda is successful! They are helping people stay connected through mobile 24×7.

Three ways to connect Bigadda through Mobile:

• Access Bigadda via SMS
• MobileAdda with lots of interactivity including options to send Free SMS
• Access Bigadda via WAP
  

It is true that with internet accessibility on mobile, anybody can do these things with other social networking platforms like orkut, twitter etc. Then how Bigadda is different?

The reason is: they are forcing people to access internet via mobile – they are creating the need through attractive commercials as television is still the most popular marketing platform. Watch this one:

Google has recently settled the lawsuit brought by Author’s Gild and the Association of American Publishers (AAP). The lawsuit was filed against Google’s plan of scanning millions of books to make them available online for readers. The books were to be collected from local libraries and various other sources. 

Authors and Publishers expressed their concern for in-copyright books and filed two lawsuits against Google Inc. After two years of negotiation, Google, Author’s Gild and AAP have come to a settlement – a ‘groundbreaking agreement’ if said in Google’s words. 

According to the agreement Google agrees to pay $125 million to set up Book Rights Registry to keep track of in-copyright books. The registry will help readers to find and buy copyrighted books. This will also help them search books which are out of print. 

In short, the agreement will help a lot of people; both copyright owners and readers will be benefited from it. Copyright owners can register their books with the Book Rights Registry and get compensation for subscriptions, sales and other revenues their work brings in. 

In this age of paper-less culture, such a move is always welcome. Log on to Google Book Search – millions of books are just a click away!

Google Chrome has been released recently and the whole world is talking about it. Quite natural! A browser from the internet giant that has revolutionized internet usage MUST be discussed more than anything else. 

People involved in Search Engine Optimization and Online Marketing smell something fishy with Google Chrome as they suspect Google would try to track black hat SEO techniques with this browser. The same way people blamed Google toolbar! 

However, I do not intent to break out a debate on this topic, neither do I have any plan to discuss the features of Google Chrome – lots of discussions are going on about features and facilities of Google Chrome around. Just run a search and you would be flooded with tons of pages! 

Today, I would like to highlight a different point: the day Google released this browser; they added a link just below the search buttons on the Google Search Engine home page. This was done for all country-specific domains like google.co.in, google.co.uk, google.com etc. 

And the result is quite predictable. Millions of people came to know about this new product over the night! The buzz began to flow; and Google reached to people who did not follow their blogs or visit tech news websites and forums easily. 

That’s the power of product development. If you have one successful project, you can make hundreds more! 

With that said, W3Guru India offers a unique tip: all the web development, designing and SEO companies in India should concentrate on product development for local audience. This would help them in three ways: 

1. They need not depend on outsourced projects; economic problem of other countries won’t hit them hard.
2. They would be able to establish their identity once a product is successful.
3. Indians are getting into Internet lately. Developing a useful website for them would help you serve your country directly. Satisfaction!

 So think, innovate and create new products. You can do it. If you stuck at any point, contact us. We would be happy to work with you.

Shelfari, global community of book lovers, has been recently acquired by Amazon! However, neither Amazon, nor Shelfari has disclosed the purchase price.

Shelfari was launched in 2006 and soon became a popular social network of book lovers. Shelfari Chief Executive Josh Hug has revealed the fact that they intend to work hand in hand with Amazon to innovate and create new ways of interactivity.

In a newsletter sent to all Shelfari subscribers, Josh has commented that they have some big plans for the future.

W3Guru wishes all the best to all their endeavors. We hope Shelfari will come up as an even better platform for book lovers and readers.

Keep Shelfing