Google Chrome has been released recently and the whole world is talking about it. Quite natural! A browser from the internet giant that has revolutionized internet usage MUST be discussed more than anything else. 

People involved in Search Engine Optimization and Online Marketing smell something fishy with Google Chrome as they suspect Google would try to track black hat SEO techniques with this browser. The same way people blamed Google toolbar! 

However, I do not intent to break out a debate on this topic, neither do I have any plan to discuss the features of Google Chrome – lots of discussions are going on about features and facilities of Google Chrome around. Just run a search and you would be flooded with tons of pages! 

Today, I would like to highlight a different point: the day Google released this browser; they added a link just below the search buttons on the Google Search Engine home page. This was done for all country-specific domains like google.co.in, google.co.uk, google.com etc. 

And the result is quite predictable. Millions of people came to know about this new product over the night! The buzz began to flow; and Google reached to people who did not follow their blogs or visit tech news websites and forums easily. 

That’s the power of product development. If you have one successful project, you can make hundreds more! 

With that said, W3Guru India offers a unique tip: all the web development, designing and SEO companies in India should concentrate on product development for local audience. This would help them in three ways: 

1. They need not depend on outsourced projects; economic problem of other countries won’t hit them hard.
2. They would be able to establish their identity once a product is successful.
3. Indians are getting into Internet lately. Developing a useful website for them would help you serve your country directly. Satisfaction!

 So think, innovate and create new products. You can do it. If you stuck at any point, contact us. We would be happy to work with you.

Shelfari, global community of book lovers, has been recently acquired by Amazon! However, neither Amazon, nor Shelfari has disclosed the purchase price.

Shelfari was launched in 2006 and soon became a popular social network of book lovers. Shelfari Chief Executive Josh Hug has revealed the fact that they intend to work hand in hand with Amazon to innovate and create new ways of interactivity.

In a newsletter sent to all Shelfari subscribers, Josh has commented that they have some big plans for the future.

W3Guru wishes all the best to all their endeavors. We hope Shelfari will come up as an even better platform for book lovers and readers.

Keep Shelfing

Ezinearticles.com team has proved that they are not here to end up being an ordinary article directory.

Unlike other article directories, ezinearticles.com has a blog and forum through which they communicate with the authors. Both the blog and the forum are worth visiting:

• Eznearticles.com Forum
• Ezinearticles.com Blog

They use these platforms to discuss their plans, announce upgrades and to keep the members informed on all the issues. Transparent.

In the forum, the authors and members can start topics, ask questions and get all their confusions cleared. In Article Writing Tips forum expert authors share ideas. And there is a forum called Articles Wanted where writers can directly market themselves to employers.

Top of all, they are very much concerned about the quality of the article. Their quality checking crew is always active to improve the screening process. Once an author submits his article, it goes through several stages of checking and then only it goes live. No spam can take entry into the system. Assured.

Publishes and webmasters can get lots of good and quality articles there; but that’s not all – ezinearticles.com can be used as a good source of information on the net. Just hit the index and keep on reading!

SynthaSite is a website builder. It provides users with WYSIWYG platform using which even a beginner can build an entire website. It is basically an AJAX-based editor with drag-and-drop option for adding modules.

The latest version of SynthaSite has a lot of new features. A new widget to display Flickr photos on the website, integration with Google Webmaster service, options to add Meta content like keywords, title etc. and easy favicon adding option are some of the new features that come with SynthaSite Version 2.2.6.

Along with the latest version, an enhanced tutorial and rich glossary have also been published for users. The new version is more user friendly with easy sign up process and simple key functions.

After building website with SynthaSite, users can upload it as a sub-domain of SynthaSite.com or at a custom domain owned by the users OR can download the entire website to host it later somewhere else.

For more information, visit SynthaSite.

A recent discussion in WebProWorld forum raised a very relevant and demanding question: Where to ‘place’ the SEO profession? The discussion has been going on and it is already a multi-paged thread by now.

Most of the WPW members conferred that SEO is done to correct the flaws or loopholes left untouched by Graphic Designers or Developers. That’s what GraphicSEO does exactly. As the name suggests, they offer optimized web design service for online businesses.

SEO is not a standalone discipline; it is closely associated with web development and design. Flawless SEO with poor web design and erroneous codes is of no use. By presenting SEO, SEM and Web Development services at one place, GraphicSEO has addressed the most important issue of the day.

GraphicSEO is a Baltimore, Washington based SEO Company that extends their services to local, as well as international customers. “We are the niche problem solvers in SEO, because, GraphicSEO understands business.” – that’s what this international SEO firm claims on their website. It’s definitely a different approach to help businessmen run their businesses online.

GraphicSEO aims at developing unique online marketing campaigns for their clients. According to them no two businesses are same; hence a common approach for all websites is of no use. On page optimization, web design, pay per click management or organic SEO and SEM – all need to be customized for the niche the business belongs to.

SEO Services of this firm covers following areas:

• Pay-Per-Click Management
• On-site Optimization
• Web Development
• Organic SEO

Apart from their services, GraphicSEO educates their clients on topics like:

• What is SEO?
• History of SEO
• The difference between SEO and SEM
• Importance of Links and many more

The company also offers Free Evaluation to point out the areas hindering high ranking.

SEO Edge – the India based website optimization company is offering SEO Services to help their customers ‘get the edge ahead’ – that’s the exact phrase they proudly use in their tag line.

A trendy look, lucid content, plenty of SEO services and finally, affordable rates indicate that SEO Edge is not here to end up as just another Search Engine Optimization Company. It is certainly going to leave a deep impact within SEO industry.

Usability Analysis Report is a pretty unique service offered by SEO Edge. This helps online business owners perform a 360^O review of their website in terms of:

• Web Usability
• Web Accessibility
• User Experience

Finally a Comprehensive Usability Report is generated that highlights faults and areas that need improvement. That’s definitely a smart approach to increase online ROI.

Besides, SEO Edge offers conventional search engine optimization packages which include link building, directory submission services, article submission services, web page optimization, PPC management, keyword analysis and all. Standard SEO package and Professional SEO package are quite affordable for new and small scale companies as well.

OS2i, an India based Recruitment Process Outsourcing (RPO) company has recently launched Internet Recruitment Training Program to make online staffing process simpler and effective as well.

With the advent of Internet and latest improvements of web technologies, the world is now webby than ever. Employers and recruiters have started using Internet and online resources when it comes to recruit eligible candidates. However, it is quite difficult to find the right person from the endless online database of job seekers.

The training program introduced by OS2i is likely to solve this problem. With “never-seen-before methodologies, techniques and strategies”, this training program helps recruiters target 10 times more resumes. The course includes:

• Essential skills of online candidate search
• Networking to source “hard to find” candidates
• Writing and developing ‘killer’ adverts
• Key communication techniques
• Detailed guidance on analysis of roles and application of relevant sourcing methods

This Internet Recruitment Training Program aims to help recruiters find suitable candidates faster and reach out to the most unexpected places to catch qualified individuals.

For more information about Internet Recruitment Training and other services offered by OS2i, please visit www.os2i.com.

Google and Yahoo! – the two biggies in the www, are widely used for information searching, image searching, video searching and; eventually, they have become part of our life.

Now, nothing is perfect in this world, so are the search engines. Google and Yahoo! use different search algorithm while both of them employ text based searching techniques. The algorithms are not flawless – sometimes the results displayed by Google look good and sometimes that of Yahoo! looks more relevant.

What if Google and Yahoo! tie up for us? Well, that’s not possible, but Arbel Hakopian has created something very close to that concept. Arbel has developed PolyCola – an engine that can peek inside various search engines simultaneously and displays the results on a single page using different frames.

Using PolyCola, researchers and surfers can look at any two search engines at a time. Users can instruct PolyCola which search engines should be considered to retrieve results. “Thirsty for information? Mix your search here!” - that’s what PolyCola is all about.

PolyCola was known as GahooYoogle.com earlier. However, due to some legal issues the product has been redefined as PolyCola with enhanced features and functionalities. Why don’t you try it to know more?

Get some time out of your Christmas shopping and New Year party planning and shoot a small video about your approach to Gmail. Then upload it to YouTube before December 31, 2007.

Gmail team will pick up some good entries and showcase them.Those who are ‘camera shy’, may email their stories to Google. Do you have any story to share? It’s time to tell Your Gmail Stories!

Gmail: Email from Google has introduced lots of exciting features. Despite of Gtalk: Instant Messenger from Google, Google has enhanced the chatting option that comes with Gmail.

Group Chat: Users can not talk to more than one friend in a single message window. There is a new Option in the Gmail Chat window now that allows users to add friends for Group Chatting.

Plenty of Emoticons: Certain keyboard combinations create different faces and symbols to convey specific emotions.

AIM: AOL Instant Messenger friend list can be integrated with Gmail Chat; Gmail users can talk to their AIM friends right inside the Gmail Chat.

Colored Labels: This feature is to set different colors to the Labels. A color swatch appears beside the Labels; users can pick a suitable color for each of the Labels so that they can be distinguished inside the Inbox.

As always, all the new Gmail features are listed under the “What’s new on Gmail?” section, take a look.