Browsing Category: "SEO"
W3Guru India is pleased to offer Free SEO Consultancy from now on. Our objective is to spread internet awareness and SEO knowledge among the webmasters and online businessmen of India. However, anybody from anywhere can request for Free SEO Consultancy.
- Read more at: http://www.w3guru-india.com/free-seo-consultancy/
Is your business dependent on Google? Have you ever thought what will be the condition of your business if your site is banned by Google? If your business is fully dependent on Google ranking then it’s not good for the health of your business.
Yes, it’s true that Google is internet’s most renounced Search Engine and it has good interface of judging quality websites but still what will you do if Google banned your well ruled and perfectly legitimate website? Nothing you can do except sending e-mail to them. You can’t call or sue them. They are not even responsible to answer your e-mail.
So, it’s better to think about that possibility and to take necessary steps through which you don’t have to depend on Google.
What are the steps you can take to be independent in the internet?
- Social Media
- Forums
- Links
- Advertisement
2) Social Media: Try to involve your site in Social Media. There are many social networking sites and social bookmarking sites available in the internet. So aim at that huge section of visitors.
3) Community: Community is very important to make your site popular as well as independent. If you can run successful forums in your website then you are definitely not dependent on Google. You have your own identity in the internet.
4) Links: Links are another way of getting good number of visitors. It may not be in huge numbers, but if you have huge links then you can expect good no. of visitors.
5) Advertisement: You can give advertisement in popular websites. It is a good way of getting visitors without depending on Google.
Las Vegas will be eyeing WebMasterWorld PubCon Conference Vegas 2007 from December 4 - 7 this year. PubCon is the round table attended by search engine marketers, search engine optimizers, marketing executives, webmasters, affiliate managers, program and channel managers and all related professionals from all over the world.PubCon Vegas is going to concentrate on the topics like Search, Web 2.0, Net Marketing, SEO/SEM, Affiliates, Domainers, Video, Multimedia: aka:Webmastery. PubCon has been formatted and organized in such a way that people with different knowledge level can benefit from it.
Craig Newmark, founder of Craigs List, Richard Rosenblatt, CEO and co-founder of Demand Media, Inc and Matt Cutts, Software Engineer at Google Inc. will be presenting keynotes. The special evening session will feature icons of Search Engine standard like Tim Mayer, Rahul Lahiri, Dan Boberg, Matt Cutts, and Eytan Seidman.
W3Guru India wishes all the best to all PubCon attendees, sponsors, supporters and organizers; it is expected that some new standards of success will come out from PubCon Vegas 2007.
Recently we have found, lots of sites lost their Page Rank in the current page rank update by Google. Experts say, sites which have lost their PR, maximum of them sell links.
But now the question arises how Google determines which sites sell links?
We can remember the article “Why should I report paid links to Google?” And in that article one link named “Report paid links” was live. People were asked by Google to report sites which sell or buy links. Thousands of sites had been reported by people. After having the list of sites reported by people Google probably asked some of his employees to check manually whether these sites involved in link selling or buying.
Here is a screen shot of the form of reporting paid links:
The ranking of the page is influenced by the frequency of the page and its content change. The algorithm of Google tries to differentiate between the superfluous and literal content change. If the change of your web page is small, it won’t effect too much on search ranking. But if you change content for new search terms or re-design your web page then SEs might re-calculate your ranking.
For changed web pages google has a filter, which it applies temporarily to your web sites. Google’s algorithm possible takes in consideration the following changes of web page changes:
1) Frequency of your web page changes,
2) Quantity of the change,
3) Change in the keyword density
If your web page is already in high search ranking then you must take lot of care while changing it.
Website or blog is the recent trend to make a business successful. So you must know the basic important ideas for making a website or blog successful. Please find some important points below:1) Website design is very important as it is the first impression of your website to the visitors. So make sure that it looks professional and be relevant to the theme of your subject matter.
2) Your web pages must have relevant title, meta description, meta keyword. It should vary with different pages depending on the subject of the article.
3) The navigation of your website must be very easy and friendly. Visitors can easily bypass your site if they don’t find easily what they are looking at.
4) Content is the King of your website. Search Engines always prefer website which put new content regularly. Here you must follow the HEART (Honest, Exclusive, Accurate, Relevant and Timely) rule in the time of writing new content.
5) The language of your website’s content and article must be user friendly and easily apprehensible.
6) You should always remember that you are writing articles for the humans and not for the Search Engines bot.
7) Contents or articles should be without grammar and spelling mistakes. Try to make your website as much errorless as possible.
8 ) There must not be any 404 errors in your site. Search Engines don’t like them. It shows carelessness and sloppiness.
9) Your website should be refraining from insulting or cursing to competitors. It is not professional. You should offer visitors to look at your product or service and compare with others.
10) Make a community of your product or service rather than short term quick sales. Because you will gain long term profit from the community that you build.
11) Contact us page of your site should be included an e-mail, phone number, fax number and official address of your company.
12) Make sure that you put links in your website similar to your theme. Never include any link which is irrelevant to your site.
13) Try to get some high quality links pointing to your website.
14) When you put images in your site, put “alt” tag in it because it’s important for the search engines to identify what the image is all about.
The concept of business has changed completely. Previously we couldn’t think a business without land and handsome amount of money as capital. But now thanks to internet we don’t need land and huge amount of money to start a business. What you need is some basic knowledge about internet and website maintenance with small fund. Whatever type of business you are in, you need to have its online presence to be successful and to be far ahead from your competitors.
We all know that a successful business needs advertisement. Here comes the importance of having a website. Your website can be the media of your business’s online advertisement. Your business product or services can be marketed by your website. You will surely have competitors here also and to stay ahead from them you must develop your website. Now the obvious question comes that how you can develop your website and actually what is the actual meaning of website development. Website development means presentable view of your website which is visitors friendly. But the development is not only the presentation; it needs lots of SEO (Search Engine Optimization) work as well. SEO is the ultimate success of any online business. That’s why you need to take this part very seriously.
Normally a person search for any specific product or service in the Search Engines like Google, Yahoo, MSN, AOL etc. He gets thousands of websites as result of the search. Your target should be to come first among those thousand of results. By optimizing Search Engines you can come first and earn huge amount of profit from your business. So you must understand the basics of SEO to make your business successful. If you don’t have much time to do SEO for your website then you can obviously hire a good SEO company to do SEO for your website.
So take Search Engine Optimization (SEO) very seriously and implement it properly to make a successful online business.
Links are good; paid links are not. If you really want to put your banner or text ads on a Mega PR site, ask the publisher to put rel=nofollow tag on your link, otherwise such links may cause put your site out of Google SERP even for the title of your site.It seems that Google has recently raided some of the directories that buy links and has de-indexed all the pages of these directories. These directories happened to appear at top in SERP for competitive keywords, but now they are no where. Even the directories are not showing up in Google for their own Titles.
According to a telephonic interview of David Eaves, the owner of Biz-Dir.co.uk, conducted by a WebProNews reporter Jason Miller, it seems that near about 75 directories have been penalized by Google for buying links. Though Google has not penalized Biz-Dir.co.uk and it is still holding good rank in Google, a lot of pages of Biz Dir have been de-indexed causing a sharp decrease in amount of traffic to this business directory.
As a remedy, David Eaves has started asking his Ad publishers to put the nofollow attribute on his ads. As David’s directory has got lots of natural links, the directory may be in a good position.
David has also commented that all the directories that have been penalized use a common PHPLinkDirectory script and has same link profile. It’s still difficult to predict whether Google has introduced a new algo that caught these directories or someone from Google manually checked those sites.
Though Google has started sending out emails to webmasters recently to inform if their sites have been penalized, none of these directory owners have got any intimation from Google.
The interview also predicts that all these directories have lost its link value. Hence sites listed on those directories are not more getting any link benefit.
SEO practitioners should be aware by now; you never know if Google is going to find out the sties listed on those directories and run a manual check as well.
