Social networking sites have gained huge popularity recently. Some of these Social Networking sites let users save bookmark, some allow to share links and stories, some of them provide a platform to interact at personal level whereas some networking sites help to grow professional circumference of individuals.

How these sites can help promote business?

The advantage with these sites is, it is easy to understand the preferences of users. The websites bookmarked by the users reflect their taste and preferences. Once the nature, choices and preferences of a person are known, it is easy to get some business from the particular subject. The theory is somehow similar to Google AdSense program. It displays ads based on the theme of the page; hence chances of clicking are higher.

This time it’s Microsoft who is going to grab the opportunity! Microsoft will be displaying ads on Digg.com for next 3 years and it has been started from this past July. People have started to realize that Networks are the best places to sell ads in the era of Web 2.0. Long live Networks.