Is your business dependent on Google? Have you ever thought what will be the condition of your business if your site is banned by Google? If your business is fully dependent on Google ranking then it’s not good for the health of your business.

Yes, it’s true that Google is internet’s most renounced Search Engine and it has good interface of judging quality websites but still what will you do if Google banned your well ruled and perfectly legitimate website? Nothing you can do except sending e-mail to them. You can’t call or sue them. They are not even responsible to answer your e-mail.

So, it’s better to think about that possibility and to take necessary steps through which you don’t have to depend on Google.

What are the steps you can take to be independent in the internet?

• Subscribers
• Social Media
• Forums
• Links
• Advertisement

1) Subscribers: This is one of the fast and easy ways to get touch with visitors. Try to build up email subscribers and RSS Feed subscribers. More subscribers mean your site is becoming independent.

2) Social Media: Try to involve your site in Social Media. There are many social networking sites and social bookmarking sites available in the internet. So aim at that huge section of visitors.

3) Community: Community is very important to make your site popular as well as independent. If you can run successful forums in your website then you are definitely not dependent on Google. You have your own identity in the internet.

4) Links: Links are another way of getting good number of visitors. It may not be in huge numbers, but if you have huge links then you can expect good no. of visitors.

5) Advertisement: You can give advertisement in popular websites. It is a good way of getting visitors without depending on Google.

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Las Vegas will be eyeing WebMasterWorld PubCon Conference Vegas 2007 from December 4 - 7 this year. PubCon is the round table attended by search engine marketers, search engine optimizers, marketing executives, webmasters, affiliate managers, program and channel managers and all related professionals from all over the world.PubCon Vegas is going to concentrate on the topics like Search, Web 2.0, Net Marketing, SEO/SEM, Affiliates, Domainers, Video, Multimedia: aka:Webmastery. PubCon has been formatted and organized in such a way that people with different knowledge level can benefit from it.

Craig Newmark, founder of Craigs List, Richard Rosenblatt, CEO and co-founder of Demand Media, Inc and Matt Cutts, Software Engineer at Google Inc. will be presenting keynotes. The special evening session will feature icons of Search Engine standard like Tim Mayer, Rahul Lahiri, Dan Boberg, Matt Cutts, and Eytan Seidman.

W3Guru India wishes all the best to all PubCon attendees, sponsors, supporters and organizers; it is expected that some new standards of success will come out from PubCon Vegas 2007.

Recently we have found, lots of sites lost their Page Rank in the current page rank update by Google. Experts say, sites which have lost their PR, maximum of them sell links.

But now the question arises how Google determines which sites sell links?

We can remember the article “Why should I report paid links to Google?” And in that article one link named “Report paid links” was live. People were asked by Google to report sites which sell or buy links. Thousands of sites had been reported by people. After having the list of sites reported by people Google probably asked some of his employees to check manually whether these sites involved in link selling or buying.

Here is a screen shot of the form of reporting paid links:

The ranking of the page is influenced by the frequency of the page and its content change. The algorithm of Google tries to differentiate between the superfluous and literal content change. If the change of your web page is small, it won’t effect too much on search ranking. But if you change content for new search terms or re-design your web page then SEs might re-calculate your ranking.

For changed web pages google has a filter, which it applies temporarily to your web sites. Google’s algorithm possible takes in consideration the following changes of web page changes:

1) Frequency of your web page changes,

2) Quantity of the change,

3) Change in the keyword density

What should you do?

If your web page is already in high search ranking then you must take lot of care while changing it.