Recently we have found, lots of sites lost their Page Rank in the current page rank update by Google. Experts say, sites which have lost their PR, maximum of them sell links.

But now the question arises how Google determines which sites sell links?

We can remember the article “Why should I report paid links to Google?” And in that article one link named “Report paid links” was live. People were asked by Google to report sites which sell or buy links. Thousands of sites had been reported by people. After having the list of sites reported by people Google probably asked some of his employees to check manually whether these sites involved in link selling or buying.

Here is a screen shot of the form of reporting paid links:

The penetration of Internet in India being high, the biggies have started recognizing Indian festivals. It’s obviously a part of business networking and relationship building. The post “Orkut wishes Happy Diwali to all its members” has illustrated how Orkut, one of the popular social networking websites in India, has wished Indians on Diwali.

Now, Yahoo! is not lagging behind. Yahoo! India interface is showing dazzling candle images and animated fireworks. Yahoo! has wished Happy Diwali in the perfect Yahoo! way – the Yahoo! logo at the top-left corner has been modified for Diwali; as it is usually done during any special events and festivals.

AOL is also up to celebrate Diwali. They have added a nice candle icon beside their logo on AOL India home page.

Hence, it is clear that Internet Marketers has understood how prospective Indian market is. All the major search engines are supposed to give each other a tight fight here in India and it seems they all are ready for the battle.

Happy Diwali once again!

The ranking of the page is influenced by the frequency of the page and its content change. The algorithm of Google tries to differentiate between the superfluous and literal content change. If the change of your web page is small, it won’t effect too much on search ranking. But if you change content for new search terms or re-design your web page then SEs might re-calculate your ranking.

For changed web pages google has a filter, which it applies temporarily to your web sites. Google’s algorithm possible takes in consideration the following changes of web page changes:

1) Frequency of your web page changes,

2) Quantity of the change,

3) Change in the keyword density

What should you do?

If your web page is already in high search ranking then you must take lot of care while changing it.